Peterson has gone from a $300-per-week gig hosting schlocky B-movies on a local TV station to heading a multi-million-dollar international licensing empire, starring in crowd-pleasing live shows and a pair of feature films along the way. Elvira” is the face of Netflix’s annual Netflix and Chills event. She was a staple of cable television Halloween programming throughout the ’80s this month, “Dr. The character hasn’t changed much since her 1981 debut, but Peterson, who turned 70 in September, has a remarkable knack for adapting to changes in how we watch horror movies. With 40 years of playing Elvira under her beehive, Cassandra Peterson is showing no signs of slowing down.
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